BEEP vs BOOP

The day before yesterday, we thought we were being soooo clever. We were working on a spot that required GPS SFX so we hopped in the car with Scott’s Magellan GPS unit, programmed directions to Lucky Dog Audio, took a spin around downtown Little Rock, and recorded the Magellan beeping and cooing at us as[…]

Ad Clouds

Meet a Flogos. It’s a “mixture of soap-based foams and lighter-than-air gases such as helium” that can be shaped into a floating logo (float + logo = flogo). That’s right, it’s an air-born advertising event. “Mommy look! That cloud looks like Mickey Mouse.” That’s because it’s been shaped from a stencil of Mickey Mouse. Awww.[…]

R.E.M. Earworm

Finally, after four days straight, the new R.E.M. song is NOT playing in my head. Particularly the chorus of the new R.E.M. song, Supernatural Superserious (Album Version). I think it is Mike Mills’ background vocals that make this thing so sticky. What follows in a blockquote reenactment of the aforementioned chorus. I’d link to an[…]

The Kids Are Alright

Our buddy Henry, the creative super-genius at Bumpercar Advertising, had a pretty swell idea for radio recently. The idea? Let’s create a radio ad with a bunch of kids and without scripts. To which we said, “What the! How we gonna. . !” The answer: interviews. Let’s record reactions to a subject near and dear[…]