Mix. Sweeten. Call it what you will. We worked on these. But the magic in these spots is in the voices. These three players have conviction. Linebacker Charles Harris. Tailback Brandon Hayes. Cornerback Bobby McCain. These guys mean it. You can hear it. Hats off to the agency for letting their words breathe.
Our friends at 360º filmworks just posted links to the new UALR campaign that we worked on. Our job was to record the student testimonials, license music for each of the four spots, and mix the final results. The spots do a handsome job of incorporating the look and immediacy of social media. We enjoyed[…]