Mix. Sweeten. Call it what you will. We worked on these. But the magic in these spots is in the voices. These three players have conviction. Linebacker Charles Harris. Tailback Brandon Hayes. Cornerback Bobby McCain. These guys mean it. You can hear it. Hats off to the agency for letting their words breathe.
Here’s a batch of TV spots we helped Archer Malmo produce for YMCA Memphis. We beefed up the nat sound for these, added the intro and outro music cues and recorded the voice over tag at the end. The monochrome to color transition in these spots is rad. When I first saw the bicycle spot[…]