YMCA Memphis

Here’s a batch of TV spots we helped Archer Malmo produce for YMCA Memphis. We beefed up the nat sound for these, added the intro and outro music cues and recorded the voice over tag at the end.

The monochrome to color transition in these spots is rad. When I first saw the bicycle spot I was struck by how cool the guy looked in the opening shot. Classic nose room. Dig.

I liked the opening music Scott found for these spots. The bells in the drone remind me of Dok.

The graffiti spot also has an arresting opening shot. Plus I like the way that the text appears on the same wall that the kid is spray painting. Cool play on the graffiti idea.