Mix. Sweeten. Call it what you will. We worked on these. But the magic in these spots is in the voices. These three players have conviction. Linebacker Charles Harris. Tailback Brandon Hayes. Cornerback Bobby McCain. These guys mean it. You can hear it. Hats off to the agency for letting their words breathe.
Here’s another TV spot we helped to cast and score. This spot was running a lot during the Olympics so I saw it a bunch this August. After many viewings I have to say I still really like what our announcer did with that last line, “Only in Arkansas.” Nailed the landing. 16.5!
For “Baptist Memorial Health Care – 100 Years of Care” we needed to cast a big voice… an important voice, a voice…for the ages. Someone that could evoke the Greatest Generation… and more. I think we found the right guy. Lest we forget, the right piece of music was also an integral part of this[…]