One of our most memorable characters to cast this year has been “Henry” for the Mutual Fund Store. Henryhenryhenry. Henry’s a bit of a grouch. He just doesn’t give a flip anymore. And why should he? He’s retiring.
In other spots in this campaign we’ve heard Henry talk sports, give a wedding speech, and wax poetic about cell phone use but this, his retirement Sayonara, is my personal fav.
But I’m not the only one who liked this spot. This sucker was a finalist for a Radio Mercury Award this year! Check it:
Too bad it wasn’t a winner. I would have loved to hear Henry’s award speech. 😉
Writer: Cliff Watson
Agency: Bailey Lauerman