So here’s a batch of radio spots we had a lot of fun producing. Once again, the old maxim “great radio starts with great writing” applies here. With that in mind, the voice talent did some exceptional work breathing life into these characters.
Our Pilot nailed that cool, underplayed, this-is-your-pilot-speaking voice.
Our Lawyer knocked it out of the park with his Foghorn Leghorn meets Atticus Finch take on the script.
And finally, our Coach sounded just like the coach we had for Little League football. Gruff but also kind, a little world weary yet without the angst, he’s more of a weathered boyscout than a hardened soldier.
As for the announcer, what can we say? Think of him as a cross between Napoleon Dynamite and Steven Wright.
Agency: Red Deluxe
Writer: Justin Dobbs
02-26-07 UPDATE
More awards for the Dog: “Coach” won the JAN GARDNER AWARD FOR OUTSTANDING RADIO at this year’s Memphis ADDY Awards. Or as Justin called it, the “‘Judges Special Award for Awesomely Bitchin’-Ass Radio.’ (Or something.)”
We also cleaned up the entire Radio category, which ended up looking something like this:
REGIONAL/NATIONAL :60 or more
- Red Deluxe:
The (Memphis) Commercial Appeal, Client;
Lawyer, Title;
Justin Dobbs, Copywriter;
Martin Wilford, Creative Director;
Scott Minor, Studio Engineer;
Hallie Miller, Account Strategy
REGIONAL/NATIONAL -Campaign
- Red Deluxe:
The (Memphis) Commercial Appeal, Client;
Pilot, Lawyer, Coach, Title;
Justin Dobbs, Copywriter;
Martin Wilford, Creative Director;
Scott Minor, Studio Engineer;
Hallie Miller, Account Strategy
Actually, I dig the announcer dude in the first spot. Wonder who that is?
I could be totally wrong about Charles, but I can’t see lucky dog guys in helmets and pads. great spots. i know what the blue button does.
I played one season of football in 7th grade. After that it was all soccer for me. I still remember my coach though. He put me in a game only once and for only one play. I played defense. I’m pretty sure there was a touchdown during those 10 seconds when I was on the field.
I was involved in one losing season of T-ball, where I recall the batting line up always putting me in a drastic clean-up position.
This guy sounded like my coach.
I don’t know what the blue button does.
After my 1st softball practice, my coach asked me if I’d like to keep score. Our kids are doomed, Scott.
Principal McGee: If you can’t be an athlete, be an athletic supporter!
Wow, just found this. You guys are good.
Better to have tried sports, failed and moved on, then to have defined yourself with a mediocre game and gone downhill from there.
Love those high school reunions!
Brian points out that Charles can spell neither his name, nor “napolean’s”. We may have a problem.
What? I misspelled Napoleon too? Houstan, oui half eh prahblum.
it’s a small world but i’d hate to have to paint it.
flea market montgomery…flea market montgomery…just like a minimall…
any beer or condom spots in the future? people associate my voice with these items. i’m available.