STEPS To A Healthier New Orleans

I’ve been reading the Omnivore’s Dilemna recently which is giving me all sorts of fits about what I should and shouldn’t be eating. I think Scott is getting especially tired of all the “corn” talk I’ve been dishing out lately but what can I say? I’ve got high fructose corn syrup on the brain (and stomach).

As author Michael Pollan points out, there is no easy solution to America’s eating problem. We, as American consumers, are living within a food system that practically forces junk food into our mouths. All the more reason why consciousness raising efforts, like Pollan’s book, are important.

With that in mind, check out these two :60 TV PSA’s we helped put together for Zehnder Communications to promote STEPS To A Healthier New Orleans. The on-camera performances feature the original words of Sunni and Aja, two impressive spoken word artists living and working in the city of New Orleans.

This just in, Zehnder Communications was awarded the American Advertising Federation’s (AAF) Mosaic Award for their work on the Steps to a Healthier New Orleans (Steps) television and radio campaign at the Ad Club of New Orleans’ ADDY Awards on March 28. For more info, click here.

UPDATE – more awards for STEP announced in July 2008!

  • STEP TV Campaign won Silver Telly (Highest Honor) in a major category: Not-for-Profit 
  • STEP Sunni spot won a Bronze Telly for single :60 Category: Health and Wellness

One thought on “STEPS To A Healthier New Orleans”

  • Please tell me this doesn’t mean I have to cut out po-boys and red beans and rice?!
    Now that would not be very nice…

    great work!

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