This recent Soybean radio spot for Valent gave us the chance to build some tension with a metronome. Here’s the SFX cues from the script:

SFX: Metronome continues. Other percussive instruments layer in.

SFX: More instruments layers in, we’re going from an isolated tick-tock to a pulsing cadence.

SFX: Full crescendo. Almost like a march.

I say SFX cues but obviously we were dropping different music cuts into the buildup as well.

And to round it out, the casting call was for a male announcer with a little texture to his voice. Our man John_634 fit the bill.