Mix. Sweeten. Call it what you will. We worked on these. But the magic in these spots is in the voices. These three players have conviction. Linebacker Charles Harris. Tailback Brandon Hayes. Cornerback Bobby McCain. These guys mean it. You can hear it. Hats off to the agency for letting their words breathe.
One of our most memorable characters to cast this year has been “Henry” for the Mutual Fund Store. Henryhenryhenry. Henry’s a bit of a grouch. He just doesn’t give a flip anymore. And why should he? He’s retiring. In other spots in this campaign we’ve heard Henry talk sports, give a wedding speech, and wax[…]
Ran across this today. I think I’ve seen this somewhere…
Here it is, at long last, a new post featuring some new radio spots! We had a lot of fun producing these spots this summer. Why? Well, first check out “Obsession.” It features six characters. That’s right, six characters in one spot! There’s “Ice Cream Girl,” then there’s “Checker” (as in a Grocery Store Checker),[…]
Here’s another TV spot we helped to cast and score. This spot was running a lot during the Olympics so I saw it a bunch this August. After many viewings I have to say I still really like what our announcer did with that last line, “Only in Arkansas.” Nailed the landing. 16.5!
We recently had the pleasure of producing a series of radio spots for our friends at Stone Ward for Sport Clips, who position themselves as “America’s haircut place for men and boys.” Now, I was not quite thirty when my receding hairline pushed me into my current haircut “style”, a word I use loosely. Nowadays,[…]
Speaking of Martin, here’s a nice piece that we worked on for Red Deluxe and their client, Youth Villages. Along with the excellent visuals, that’s yours truly doing the non-announcer voice over, with some really nice licensed music and subtle sound design.
The Socrates of San Francisco: Howard Luck Gossage from ETIO on Vimeo. I think Martin Wilford first mentioned Howard Gossage to me. Check out this trailer for the as yet uncompleted documentary. I’d love to see the finished product.
One of the great joys of summer vacation, for me at least, is catching local ads in new markets. Since every July I pack up the family and drive 14 hours to the coast, I usually catch at least one interesting ad somewhere along the way… This gem we caught in Fulton, MS on HGTV.[…]
So, last month, we went on location to help That Guy From Riverfest with a mobile recording. And yes, this involved much more than taping the lav mic to his chest, thank you very much. Live recordings are always exciting and this project was no exception. We were glad to hear that everything turned out[…]
One of my favorite bits of the job is working with actors: finding a character, creating an emotional context, honing a performance. Occasionally we get to put that aside and simply work with un-narrated visuals, like this piece for Intake Studio. And you know what? That’s darn fun too.
Saw these cool, retro-ish, whimsical, weird photos by Hugh Kretschmer in his Feature Shoot Q&A. This prosthetic ear vocal booth caught my real eye’s attention. This shot also kind of gives me the willies.
Another in the “Recent Work” catagory: This spot makes me smile. Friendly VO, nice music and sound effects work that celebrates the playful vibe of the visuals. After trying several approaches on the car sound, we decided that the toy-box look needed a toy-box sound. Foley lip-buzzing by yours truly, modded with a “bubbly” vocoder[…]
Just saw this on Adfreak. It’s like the Lazer Beatles radio spot that we produced for Bumpercar but different.
Here’s a new radio spot we produced last week that’s airing in Nashville. It’s kind of weird. Especially the opening chord. I think that has something to do with pandiatonic harmony. Anyway, the whole concept behind the dialogue is some kind of inside joke. I don’t get it. Apparently there was an invasion in the[…]
Speaking of the 80s (see previous post), things (television advertising, house chores, domestic mores, etc.) were different back then… via MeFi